A capped-roster service for boutique B2B PR firms

Not a SaaS tool.
A coverage-report partner.

Your house template. Your voice. Your tier definitions. Your cadence. Weekly briefings, monthly decks, quarterly strategy. Delivered in your style by your dedicated account lead, for a strictly limited number of boutique B2B PR firms.

Send us your coverage data, free See how we work
What we do

We write your coverage reports.

You send us your coverage data in whatever shape you keep it. We send back a finished report ready for your senior staff to review and forward.

You send us

Coverage data in whatever shape you keep it.

A CSV or Excel export from your monitoring tool, a Google Sheet your team updates, an Airtable, a Notion database, or just a list of article URLs in an email. We adapt to your format. If you don't have a system, we'll set you up with a Google Sheet template at no extra cost.

We send back

A finished report, ready to forward.

Hero placements picked. Exec summary written. Chart commentary paired with every figure. Recommendations named to specific journalists. HTML, PDF, and PPTX.

You ship it

Senior staff reviews for 20 minutes and forwards under your firm's name.

The 4 to 8 hours your senior staffer used to spend writing each report? Back in their week, for pitching and new business.

~20 min
Your team's time per report
4 to 8 hr
Saved per report
Your choice
Cadence set per client
$0
Setup or software cost
How we work

A 1-on-1 service. Not another dashboard.

Your voice and house style, end to end

Template, fonts, tone, banned words, house phrasings. Refined month over month until reports read indistinguishable from your senior team.

Your tier definitions, not ours

Your Tier 1, 2, and 3 outlets per client. Your competitor set. Your journalist universe. Configured once, applied every delivery.

A named account lead, every cadence

Same person every report. No turnover, no junior queue. Weekly, monthly, quarterly, or 24-hour crisis turnaround. You set the rhythm per client.

Industry-fluent

Fintech, cybersecurity, healthtech, climatetech, B2B SaaS. We learn the tiers, journalists, and narratives that move each category.

Stack-neutral

Monitoring-tool export, Google Sheet, Airtable, Notion, or URLs in an email. We adapt to your format. No system yet? We'll set up a Google Sheet template during onboarding.

Capped, white-labeled

A strictly limited roster, never a directory. Your client never sees us. Reports arrive ready to forward under your firm's name.

What we cover

Every capability your template needs.

Grouped below by who reads each piece. Laid out into your firm's section structure, in your firm's order.

For the CMO or CEO scanning between meetings
  • Cover page in your branding
  • Executive summary for the skim reader
  • Goals and KPIs restated, with progress against each
For the sales team forwarding wins, the CMO checking performance
  • Coverage highlights with screenshots and pull quotes
  • Headline metrics: mentions, reach, sentiment, share of voice, tier mix
  • Coverage breakdown by tier, outlet type, and theme
For the strategic narrative that justifies the retainer
  • Sentiment and share-of-voice analysis with commentary
  • Insights: what patterns emerged, what stories are gaining momentum
  • Next-period recommendations, named to specific journalists and themes
For the senior staffer verifying, the analyst diving deep
  • Full mention list with hyperlinks
  • Methodology note, sentiment scoring approach, source attribution
  • Verbatim quote bank for sales and marketing reuse
Every chart paired with a one-sentence reading. No exceptions.
The real alternatives

Four ways to get a monthly coverage report out the door.

Firms usually weigh us against one of three other options. A side-by-side, on the dimensions that actually shape the deliverable.

Option 01
A SaaS report-builder tool
Who writes the report
Your team still does. The tool formats pre-written words and pulls screenshots.
Voice fit
Template-level only. Logo, colors, fonts. No house phrasing or judgment.
Time saved per report
~1 hour of formatting. The writing hours stay.
Where it breaks down
Solves the wrong half of the work. Your senior staffer still writes every executive summary.
Option 02
Junior or freelance writer
Who writes the report
They do, with senior rewrite required most months.
Voice fit
Improves over training, then resets every 18 months when they leave.
Time saved per report
Real, but at junior-quality output that the senior reviews and rewrites.
Where it breaks down
Turnover, training cost, payroll overhead, and the cap on how many clients one junior can hold.
Option 03
Senior staffer eats it
Who writes the report
The most expensive person at the firm, on the lowest-leverage hours of their week.
Voice fit
Perfect, by definition. It's literally their voice.
Time saved per report
None. This is the status quo we're displacing.
Where it breaks down
Senior time is the firm's growth ceiling. Every hour on reports is an hour not on pitching, new business, or strategy.
Option 04 / Us
Kyoto Avenue
Who writes the report
We do. Picks, exec summary, chart commentary, recommendations, the full draft.
Voice fit
A voice profile per firm, refined month over month with your senior staffer's feedback.
Time saved per report
4 to 8 hours. Your team's time drops to ~20 minutes of review.
Where it holds up
Same named account lead every cadence. No turnover. Flat price across your whole client book.
Pricing

One number. Everything in.

No tiers, no usage caps, no per-report fees. One monthly price covers your full client book, every cadence, every customization, every revision.

All-in retainer
$499/month

Everything your firm needs to ship a polished, branded coverage report to every client, on whatever cadence each one expects.

  • Your full client book, no account caps
  • Any cadence per client: weekly, monthly, quarterly, daily during crises
  • Per-client templates, voice profiles, competitor + journalist universes
  • Named account lead, direct Slack or email thread
  • Unlimited revisions
  • 2-week onboarding calibration included
Get started

Want to validate fit before committing? Send us a sample, free. We'll return a finished report in your style.

Roster capped by design. Personalization at this price requires a hard limit on how many firms we serve.

See what your reports look like in your style.

Email us a coverage export from any past client and a screenshot of your house template. We'll return a sample in your style. Free, no obligation. The roster is capped, but we keep slots open for firms that want to evaluate first.

Send us a sample, free